Resume | Ayaz Portfolio

Work Experience

Enhanced the DIVA Web Application by leveraging comprehensive research, competitor analysis, and valuable community feedback to drive a successful redesign.
Conceptualized and crafted a governance dashboard for efficient protocol management, with future potential to evolve into a versatile DAO tool.
Implemented gamification strategies to incentivize participation in the testnet program and achieved more than 26k participants.
Collaborated with a design agency to revamp the DIVA website, delivering an impactful and visually appealing user experience.
Designed 3 additional DeFi applications within the DIVA Protocol ecosystem, expanding its offerings and enhancing its overall value proposition.

Streamlined building product integration and automation features for the Klenty app with CRMs like Salesforce, Pipedrive, HubSpot & Zoho.
Analyzed customer data and metrics to identify product opportunities, address issues, and meet requirements effectively.
Enhanced usability and user adoption of Klenty's Gmail and CRM plugin by revamping features and the overall interface.
Developed spec documents for new features, created low and high-fidelity mockups and managed task backlogs.
Worked cross-functionally with design & engineering teams to make sure goals are achieved based on the product roadmap.

Worked at the intersection of both design and development building web and mobile application front-end solutions for the designs created in Figma.
Engaged with business clients to grasp their needs, transforming them into project objectives and features.
Assumed responsibility for diverse tasks, conducting research, and shaping products with enhanced user experience, leading to improved user engagement and conversions for clients.

Initiated my design career working as a freelance designer where I got the opportunity to work with different startups catering to sectors like Ed-Tech,
Entertainment, Logistics, Finance, and Healthcare.
Worked closely with the clients and their teams to understand project goals, translated them into creative designs, and helped them solve product challenges.